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Media Monitoring and Analysis: Fashion, Beauty, Design and Lifestyle
Main challenges
- High level of attention: recognizing and categorizing over 400 unique articles for each brand.
- Agents are evaluated monthly and participate in various competitions to increase productivity.
- The company has entrusted us with the task of covering its most demanding / important brands.
Business Need of the Customer
The customer is the leader in international fashion, beauty, design and lifestyle media monitoring and analysis, providing editorial evaluations, advertising studies and consulting to over 800 brands. The customer knows the world press positioning of over 200,000 brands across the globe. GRS’s agents must monitor every page of a magazine where a brand is published to provide to the customer information like item, genre, price, available stores, color and material. Based on this information, the customer creates various statistics, editorial evaluations, and competitor and advertising studies for all the brands from its portfolio.
The customer was looking for a partner capable of:
- Provide multilingual service in 13 languages: English, French, German, Italian, Spanish, Portuguese, Dutch, Russian, Polish, Danish, Swedish, Norwegian and Romanian
- Provide agents with a high level of attention and a keen eye for fashion
years of collaboration with this customer
pages have been handled since the beginning of the project
High-quality services
Thanks to our high-quality services and high levels of productivity, the client has redirected his main business to our company.
Flexibility
Our agents have volumes of over 1800 pages / day, and sometimes, the customer makes full use of our flexibility and availability and needs to receive an increased volume of scans – over 2700 pages / day.
Multilingual
Our company provides support for precisely the 13 languages that the customer was looking for.
We really like to help, so please tell us a little bit about your current challenges.
We would be delighted to offer you an initial consultation free of charge.